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The Simple Root global plant-based brand to launch in the US

The Simple Root™, a new global plant-based brand backed by venture management firm Pilot Lite and the multinational McCain Foods company, will launch a vegetable-forward line of dips, cream cheese-style spreads, and artisan cheese-style spreads in the US this fall.

Unlike other plant-based foods that rely on soy, nuts, and highly processed ingredients, The Simple Root products are vegetable-laden, wholesome, and simply made. Using an innovative process, the company creates a creamy base from root vegetables — including potatoes, sweet potatoes, and parsnips — and then blends in a handful of other ingredients, including vegetables, fruits, herbs, and spices to make the dips and spreads.

The refrigerated products are not made with dairy, nuts, soy, gluten, wheat, eggs, or artificial colors, flavors, or preservatives. Vegetable-first plant-based foods have a lower environmental impact than products made with dairy, soy, or nuts. Producing vegetables uses significantly less water and has lower gas emissions compared to the production of dairy, soy, or nuts.

David Behringer, Global CEO of The Simple Root, said: "Vegetables are our first and most important ingredient. The Simple Root brand is about giving consumers a way to add more veggies to their diet with versatile, convenient, and great-tasting foods."

Lora Spizzirri, Chief Technology Officer of The Simple Root, said: "Our patented process allows us to create dips, cheeses, sauces, and desserts with a creamy, smooth base that's often missing in other plant-based products. With this unique root-vegetable base, we're able to make dairy- and nut-free versions of popular foods consumers enjoy without having to sacrifice taste and texture."

The Simple Root brand will be placed in the refrigerated section of major and specialty retailers beginning in the Northeast.

Leslie Maclin, Chief Marketing Officer of The Simple Root, said: "The Simple Root is the perfect partner for modern households who are looking for interesting ways to incorporate more vegetables and plant-based foods into their diet. Our deliciously appealing veggie-based foods make it simple for all consumers to liven up snacks, meals, and sharing occasions."

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