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Viva Fresh to host In Bloom women's event

The Texas International Produce Association In Bloom Women’s Committee proudly announces it is hosting Speak Easy: Real Women, Real Talk at Viva Fresh on Friday, April 22 from 11 am to 1 pm. Sponsored by Pure Flavor, the session features three female produce professionals who have each navigated their way to success within the industry:

  • Dan’l Almy, founder, DMA Solutions
  • Tiffany Sabelli, director of sales, Pure Flavor
  • Suhanra Conradie, CEO, Summer Citrus of South Africa

These women will discuss the common pitfalls and challenges that professional produce women frequently encounter, as well as the strategies they’ve found helpful in building their networks, expanding their resources and amplifying their voices.

“This session is more than a panel discussion,” said Michelle Cortez, In Bloom Committee chairwoman and sales director at Babia. “It’s a genuine conversation with women who have created their paths forward. Their experiences and wisdom stand to benefit all of us.”

“We believe when one woman wins, we all win,” said April Flowers, In Bloom Committee past chairwoman and marketing director at Lone Star Citrus continued. “It absolutely makes sense to sit down and discuss the recurring issues produce women tend to encounter throughout their careers. We have a responsibility to one another to share our success strategies and help push each other forward.”

While the event will tackle the serious issues produce women face, it will also celebrate the lighter side of produce life and the many roles women fill in their daily lives. Following the discussion, attendees will have time to network while nibbling on delicious food and sipping on signature cocktails.

In Bloom was conceived at the 2019 Viva Fresh and built to be an organization to empower and advance women in produce through sharing opportunities, networking, mentorship, advocacy and professional development while also offering a supportive environment of women committed to helping each other. Its vision is to develop a community of female leaders who are advocates for fresh produce consumption, committed to helping one another and prepared to lead our industry through opportunities and challenges in a dynamic Texas and international produce landscape.

The event is free to Viva Fresh attendees but requires prior registration. Preference will be given to women attendees, but gentlemen are welcome to join the wait list on site.

This event also receives sponsorship support from London Fruit, Lone Star Citrus, Summer Citrus of South Africa, Bagley Produce, Pratt Industries, Coast Tropical, Santos International, Harvest Best and Fox Packaging.

For more information, please contact April Flowers at or Michelle Cortez at 

For more information:
Jen Velasquez
Tel: +1 (813) 380-8411 

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