Because of the trend toward healthy eating, blueberries, which combine a great appearance, taste and nutrition, have become the "new favorite" in the fruit industry. Over the years, the demand for and production of blueberries in China has grown tremendously. In 2021, the sales of fresh blueberries on JD.com exceeded 100 million RMB, and 70% of the blueberries are from Yunnan.
According to the data released by the China Quality Agricultural Products Development Service Association, more than 85% of the newly cultivated blueberry varieties are southern highbush varieties, and the southern production areas show a production state of multi-variety planting.
Yunnan has the natural geographical advantages required for blueberry growth. The low-latitude plateau brings sufficient sunshine and the especially strong ultraviolet rays make the anthocyanin content in blueberries higher. Other nutrients such as vitamins are also 3-5 times higher than blueberries in other parts of the country. The temperature difference between day and night is large, which promotes the accumulation of berry sugar, giving Yunnan blueberries a more crisp and sweet taste; the unique altitude difference and three-dimensional climate also provide a suitable growth environment for different varieties of blueberries, effectively prolonging the blueberry production season. The half-year-long production season allows consumers to enjoy the richness of blueberries for a longer time.
Manmengyang Village in Menghai County is the main producing area of blueberry brand Driscoll’s. There are nearly 900 hectares of Driscoll’s berry-growing farm in the village. As the largest online sales platform for Driscoll's Blueberry, JD.com's fresh food partners go deep into the source of production and have started a grower cooperation model with local farmers.
In addition to Driscolls, JD Fresh has continued to cooperate with another big blueberry brand, Joyvio Blueberry.
Joyvio Blueberry has introduced the exclusive varieties and advanced planting technology of a well-known Chilean berry company. They have also established the Honghe (International) Blueberry Demonstration Zone in Yunnan, and created a modern demonstration model of the characteristic blueberries of the Honghe Plateau. The demonstration area adopts the method of "company + base + farmers", establishes the relationship between land transfer and long-term employment, and improves the construction of the industrial chain.
Source: dsb.cn
