Joolies, a grower of organic California medjool dates, has shared with customers and retailers a promising forecast when it comes to this year’s organic medjool date harvest. With 1,000 acres of date palm trees that will be harvested in the next two months coupled with optimal sunny and dry conditions this past growing season, the fruit quality and yield are expected to be spectacular.
With 1,000 acres of date palm trees that will be harvested in the next two months coupled with sunny, dry conditions this past growing season, Joolies expects strong fruit quality and yield.
This year is also particularly exciting for the team because it is the first harvest since Desert Valley Date joined the Joolies family, allowing Joolies to vertically integrate. From the time the dates are hand-picked off the trees through sorting, processing and packing, everything remains in-house for higher quality control.
“Desert Valley Date has been a great addition to our company, and the teams have come together seamlessly. We appreciate the high standards including an AA-BRC Certification and state-of-the-art facilities Desert Valley brings to our capabilities,” said Mark Masten, CEO, Joolies and Desert Valley Date. “This also allows both of our brands to scale operations and realize efficiencies as we anticipate significant growth in the years ahead.”
Joolies continues to expand its retail footprint, with more than 2,500 locations now carrying its mint green boxes from coast to coast.
Since its debut at Natural Products Expo West in 2019, Joolies has garnered retailer interest and confessions of “love-at-first-sight” from consumers with its playful voice and vibrant packaging. The brand attributes this momentum to the fact that it is bringing new consumers, particularly the health-conscious and foodie millennial female, in with its branding and garnering more attention for the date category overall.
On the distribution front, Joolies continues to expand its retail footprint, with more than 2,500 locations now carrying the mint green boxes from coast to coast. In fact, Joolies has grown at more than 210 percent in MULO (Multi-outlet) for a 52-week period according to recent SPINS data. Additionally, Joolies is making an international splash as well with distribution in the UK, Canada, the EU and other countries.
Joolies product offerings include Whole and Pit Free dates, Snack Packs and organic medjool date syrup.