Organic berries displace packaged salads in top slot for organic dollars

Total organic fresh produce sales for the second quarter of 2021 saw a continuation of year-over-year growth, increasing by four percent from the same period last year and nearing $2.3 billion for the quarter, according to the Q2 2021 Organic Produce Performance Report released by Organic Produce Network and Category Partners. 

Organic fresh produce sales and volume in the second quarter of 2021 continued to show year-over-year growth even though the second quarter of last year was when the pandemic shuttered most foodservice outlets, causing supermarket sales to soar. Meanwhile, conventionally grown fresh produce sales and volume declined. Organic fresh produce sales totaled $2.296 billion for the quarter, up 4.1 percent in sales and 0.2 percent in volume, while conventional produce saw dollar sales decrease by 3.3 percent and volume off by 8.6 percent compared to the same period in 2020.

For the first time, berries (including strawberries, raspberries, blueberries and blackberries) displaced packaged salads as the number one organic category in dollar sales. Year-over-year berry sales increased by a 19 percent in the second quarter, with volume up 16 percent during the same time frame. Total organic berry sales topped $435 million for the quarter.

"It’s apparent that consumer supermarket food purchases now increasingly reflect the more traditional buying trends versus COVID-19-inspired purchasing changes. It is also encouraging that even though consumer purchases of conventional produce were lower than Q2 2020, organic produce continued generating growth," said Steve Lutz, senior vice-president of insights and innovation at Category Partners.

The top 10 organic produce categories showed mixed results in both sales and volume for the second quarter of 2021, with berries, apples, lettuce, bananas and citrus registering sales gains, while packaged salads, herbs, carrots, tomatoes and potatoes showed modest declines. Berries were also the star performer in volume growth, joining citrus, lettuce and tomatoes in gains for the quarter.

“As foodservice channels have reopened, the widespread pantry loading that occurred during the second quarter of last year has subsided. The result is that many produce categories showed little, if any, growth in Q2 2021 when compared to last year,” said Matt Seeley, CEO of Organic Produce Network.

During the second quarter, year-over-year organic sales and volume declined in the Western part of the United States, where normally the region leads the nation. Compared to the second quarter of 2020, where the West region showed organic sales soaring by 17 percent and volume up by 18 percent, Q2 2021 showed a small decline in dollars (0.2 percent) and a volume decrease of 3.9 percent. While the West continued leading in total sales and volume, the strongest year-over-year gains for the quarter were seen in the Northeast region, where dollar sales jumped by 7.7 percent and volume increased by 3.6 percent.

To see the full report, click here

For more information:
Kelli Runge
Organic Produce Network
Tel: +1 (831) 884-5058
kelli@organicproducenetwork.com 
www.organicproducenetwork.com 


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