The Virtual Trade Mission in the United Kingdom organized by the Commission for the Promotion of Peru for Exports and Tourism (Promperú) has highlighted the potential that Peruvian fresh, processed, frozen, and canned foods have in that market.
In the mission, eight Peruvian exporters of processed fruits, representing the regions of Piura, Lambayeque, and Lima, held 26 meetings with six British buyers in less than 3 weeks and achieved purchase commitments for $ 500,000 for the remainder of this year and $ 1.5 million for 2022.
The most demanded products in the virtual mission were mangoes, strawberries, avocados, and frozen blueberries.
The commercial economic advisor of the Commercial Office of Promperu in the United Kingdom, Ricardo Romero, said the goal of this activity was to generate new businesses, helping to position and expand the presence of the Peruvian value-added export offer in a market that does not form part of the European Union, offering national entrepreneurs greater opportunities abroad.
Peru's fruit and vegetable exports until April 2021 totaled 1,332 million soles, i.e. 24.8% more than in the same period of the previous campaign. Shipments to the British market amounted to 49.7 million dollars and grew by 14%.
Exports of processed fruits and vegetables surpassed 158.6 million dollars and grew by 1.5%. Shipments of this product segment to the British market reached one million dollars and grew by 101.8%.
During the past year, fruit and vegetable exports to the British market totaled 281 million dollars and grew by 6.7%.