With 1,700 producers, 470,000 tons of fruit and vegetables sold in more than 30 countries and 345 million euros [419 million USD] in revenue, Prince de Bretagne has announced its goal to convert 25% of its crops to an organic production by 2030. The brand brings together the three cooperatives Sica of Saint-Pol-de-Léon, Maraîchers d’Armor of Paimpol and Terres de Saint-Malo, under the Cerafel association.
Among the objectives of Prince de Bretagne: to reduce the impact of production on the environment, as explained by its president, Marc Keranguéven. “As of 2022, all our farms will have the High Environmental Value (HEV) level 3 certification.”
The organic production already concerns 70 fruit and vegetables grown by 151 producers, but the brand wants to further pursue its objective in line with the “Green Deal” plan by converting 25% of its land to organic production within 10 years. “We have fewer producers who want to convert at the moment. Farm transfer often is an opportunity for conversion.”
In 2017, Prince de Bretagne also launched a line of products “grown without synthetic pesticides”, including tomatoes, broccoli, squash, shallots, Romanesco cabbage and cauliflower.