Naturalvi will soon celebrate its 30th anniversary. The company specializes in the manufacture of cardboard trays for fruit and vegetables. Now that the sector is looking for alternatives to plastic following the ecological transition imposed by the AGEC law (anti-waste law for a circular economy), the demand is exploding. “At the beginning of 2019, from one day to the next, we’ve had to work three times faster than before. In order to meet the growing demand, we introduced a new production line, set up at the end of 2020 to be fully operational at the beginning of January 2021,” explains Anne Baumuller, manager of Naturalvi.
Flat peaches and small fruits
Naturalvi offers trays for a wide range of fruit and vegetables, in various formats and for different fruit shapes and sizes. This year, the company launches two new products. “First of all, we now offer trays for flat peaches. There was no plastic-free solution for this type of fruit and now, we are the only ones to offer it.” Last year, Naturalvi conducted trials with two Spanish producers of flat peaches. Everything went well, so the trays are now widely available for the 2021 season.
40x30 in 4 rows
50x30 in 5 rows
The second novelty this year is trays for small fruits. “The situation is the same as for the flat peaches. There were not many plastic-free solutions for plums and apricots, for example. That’s why we created trays for small fruits up to caliber 76. Earlier, we had stopped at caliber 51.”
Next month, Naturalvi will celebrate its 30th anniversary. “My father, the founder, was a visionary serving, for 28 years, the ecological packaging sector, which was a niche market until recently. During the past 2 years, the company has grown more than ever, thanks to the ecological transition requested by the consumer and imposed by the government. Our goal has always been to do something different within an ecological approach.”
Besides the ecological advantages of cardboard compared to plastic, Anne adds that the preservation of moisture and good ventilation allow for good hygrometric balance, thus better preservation of the fruit.