Fruit industry tycoons team up

Joy Wing Mau and Dole establish strategic cooperation

Dole, one of the largest fruit and processed fruit product companies in the world, and the Joy Wing Mau Corporation Limited (Joy Wing Mau), one of China’s leading fruit companies, have established a strategic cooperation for the first time. Together they will pour their efforts into new projects that will further strengthen their cooperation and lead to mutual benefits. Joy Wing Mau and Dole organized a satisfactory contract-signing ceremony at the Joy Wing Mau Group Shenzhen Operations Center.

Yang Tong (Dole representative) and Zhang Jian (Joy Wing Mau) signed a strategic cooperation agreement

Honored guests such as president Yang Tong, board chair in charge of Dole China Packaged Foodstuffs and Drinks; director Ma Renxing, head of sales at Dole China Packaged Foodstuffs and Drinks; and director Li Guangyi, head of marketing at Dole China Packaged Foodstuffs and Drinks; and of course Zhang Jian, president of the Joy Wing Mau Group, all attended the ceremony. The two parties signed an agreement that saw them enter into a long-term strategic partnership. Together they witnessed the introduction of a brand new product—the Dole fruit cup.

Group photo of the signing ceremony

Board chair and president Yang Tong stated that Dole has more than 170 years of experience in the fruit and processed fruit product market and that Joy Wing Mau has intimate knowledge of the Chinese market. Together they shine more brightly than alone. The strategic partnership between Dole and Joy Wing Mau is an innovative exploration. Their success will become an example of cooperation for the global market.

Yang Tong, Chairman and General Manager of Dole China Packaged Food and Beverage Greater China

Zhang Jian, president of the Joy Wing Mau Group, stated that Joy Wing Mau has secured supplies from the most important fruit production areas across the world and provides a platform for specialized and comprehensive fruit industry services. The company has always worked hard to provide major fruit brands with specialized services that guarantee the shortest supply chain and the most effective retail channels.

Up until now, Joy Wing Mau has established long-term strategic partnerships with some of the largest and most well-known fruit brands in the world such as Zespri, T&G, Hortifrut, Driscoll's, and Rockit. And now Joy Wing Mau has added Dole to this friendship circle. This is a significant milestone for the global fruit market. Joy Wing Mau will also take this chance to set up a strategic brand category unit, dedicated to serving these world-renowned brands, investing the equivalent resources as in its own product line, and making them better developed for Chinese market.

Zhang Jian, the general manager of Joy Wing Mau

The new Dole fruit cup is made of 100% fruit juice and tasty fruit pulp. This fruit cup was already trending in the global market before it was introduced to the Chinese market. The Dole fruit cup brings Chinese consumers a healthy option with zero fat and without additional refined sugars. In this way, Dole hopes to satisfy the growing consumer demand for healthy drink options.

The Dole fruit cup has no added flavoring or coloring elements, or preservatives, and the packaging design is light and convenient. This will help consumers to easily carry their fruit cup through a busy day, and “enjoy the naturally delicious flavor fruit juice with fruit pulp anytime and anywhere.” The Dole fruit cup helps consumers to unburden themselves and live a healthy life.

Dole fruit cup launch the market

The strategic partnership with Dole gives Joy Wing Mau a new stimulus and will further drive the company to develop strong, platform-based services for the fruit market. In the future, Joy Wing Mau will strengthen its organizational capacity, invest in even more supply sources, and work hard to find Chinese consumers the best fruit in the world.

Joy Wing Mau will also continue to provide specialized services for the largest fruit brands in major fruit production areas across the globe and help them shorten their supply chains and improve their efficiency.

For more information:

Joy Wing Mau Corporation Limited
Tel.: +86 4000725177

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