"Franui has created a new category within the sweet world"

Patagonia's frozen chocolate-dipped raspberries arrive in Spain

Franui, the chocolate-dipped raspberries from Patagonia, have arrived in Spain supplied by the Argentine company Rapanuí. The company is expanding internationally, starting in Spain, specifically in Valencia, where it has installed its new factory.

Franui was born eight years ago as a local sweet from a small town in Patagonia, but they have become one of Argentina's emblematic confectionaries. They are made with locally grown raspberries that are selected at the right moment of ripeness so that they have the ideal acidity. The fruits are bathed in two layers of chocolate of two different varieties: white chocolate and dark chocolate, or white chocolate and milk chocolate.

This product differentiates itself from other similar products because it is marketed and preserved frozen in jars. “Franui is a product that has created a new category within the sweet world. It is a snack, it is a fruit, it is a chocolate, and it is frozen. We believe that it competes with ice creams and desserts because of the way it is displayed, but we also maintain that it is a product to consume wherever and however you want,” stated Leticia Fenoglio, one of the owners of Rapanui.

Currently, consumers can already buy them in different parts of Spain at the Carrefour or Spar supermarkets (in the Canary Islands), as well as in some small gastronomic chains. The company's goal is to continue growing in the retail channel and to increase its presence in hotels, restaurants, and coffee shops.

The company's growth plans are currently focused on the Spanish market, but the company intends to expand into the markets of other countries in Europe, the United States, and Latin America.

 

Source: financialfood.es 


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