Cauliflower products trending in 2019

Over 2019, cauliflower has been cropping up in numerous new applications. Food manufacturers are fanatically swapping the vegetable in for customarily carb-laden components. The trend caters to consumers seeking to cut out carbs, go gluten-free or sneak more vegetables into their or their children’s diets.

Green Giant Fresh, a Growers Express brand, added two new regionally inspired varieties to its line of plant-based Veggie Bowls — which feature cauliflower crumbles chopped cauliflower — in June. The new Korean BBQ Bowl and Southwest Tortilla Bowl contain 200 calories and include chopped and pre-portioned vegetables that cook in five minutes or fewer.

“We are constantly exploring ways to delight consumers with ways to incorporate vegetables into one’s day,” said Jamie Strachan, chief executive officer of Green Giant Fresh. “The Veggie Bowl concept is about providing a healthier take on traditionally calorie-heavy regional cuisine, and we are proud of the way we’ve brought to life these satisfying flavors for a smarter grab-and-go meal experience.”

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