The second edition of the competition “Win a Trip to South Tyrol” by Marlene® is now underway in Belgium and the Netherlands. The contest is organized in collaboration with the brand’s distributors in the Benelux area, Ringoot in Belgium and Aartsenfruit in the Netherlands.
After last year’s great success, the competition is once again giving away stays in South Tyrol – Südtirol, where apples with the blue sticker are produced. In addition there are several other prizes for the entire distribution chain.
Until 17th February, wholesalers will be doubly rewarded, both with POS material that they will be able to benefit from when purchasing apples and with special prizes just for them. The prizes are graded according to the quantity purchased and range from an exclusive Marlene® branded jacket to a weekend for two with over 800 destinations to choose from.
Store managers, in turn, will be able to benefit from specific promotional initiatives to further promote the brand’s whole range and will also be able to take part in the competition to win a three-day stay for two people in South Tyrol, the homeland of Marlene® apples.
Finally, from 4th February to 10th March, consumers will be able to participate in the competition “Win a Trip to South Tyrol” in a very simple and engaging way: buy a pack of Marlene® apples, take a selfie with a Marlene® apple in which the distinctive blue sticker is clearly visible, and share the image on Facebook or Instagram using the hashtags #ikbenmarlene or #jesuismarlene (depending on the participant’s language), followed by the name of the store where the purchase was made.
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