Fruitist (formerly Agrovision) has entered into a strategic partnership with Elifab and Mat Exakta, both part of the Ellips Group, to supply sorting, packing, and AI grading technology for blueberry packhouses in multiple countries. The agreement was formalised by Steve Magami of Fruitist and Fabricio Santos of Elifab/Mat Exakta during The Global Produce and Floral Show in Anaheim, California.
© Ellips Group
The first project under the partnership has been confirmed for Agadir, Morocco. The installation was signed during the Morocco Berry Conference and is scheduled for January 2026. The project will introduce the equipment in one of Fruitist's main production regions and marks the beginning of the wider technology rollout planned under the agreement.
© Ellips GroupFor more information:
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