The Plant Grow Harvest (PGH) team took home the Best First-Time Exhibitor Booth Award at the IFPA Global Produce & Floral Show, earning recognition for its booth experience, product innovation and cohesive brand approach that unites both baby and big-sized potatoes under one bold identity.
The show marked the official launch of Big! Digs, PGH's new line of full-sized potatoes designed to complement Tasty Little Digs mini potatoes. Together, the two products represent a streamlined approach to the potato category, reducing label pollution on the shelf with consistent and instantly recognizable branding. The combined lineup gives retailers and consumers a clear, connected choice of sizes, simplifying the shopping experience and strengthening shelf impact.
© Plant Grow Harvest
The booth invited attendees into a full sensory experience, illustrating PGH's story across five vibrant quadrants:
- A mini greenhouse, highlighting Plant Grow Harvest's seed-breeding expertise
- Lush potato foliage to represent its growing operations
- A display of potatoes being harvested straight from the soil, capturing the freshness of the field
- Back-to-back Euro tables anchored the display—Big! Digs on one side and Tasty Little Digs on the other demonstrating the company's full product lineup and cohesive category approach
- Cooking and serving delicious creamer potatoes - A depiction of mini potatoes in home, at the table, emphasizing how the brand connects farm to family
Throughout the event, the booth drew a steady stream of visitors eager to sample freshly cooked potatoes and explore the company's array of products. Attendees commended it for "cleaning up the shelf" with its modern, colorful packaging, visual identity and engaging in-booth sampling experience. The approachable brand tone and consumer-first messaging helped bring the Digs story to life and set it apart from traditional displays.
© Plant Grow Harvest
"We're deeply honored to receive the Best First-Time Exhibitor Award at IFPA," said Dave Yeager, chief sales officer at Plant Grow Harvest. "This recognition reflects the collective dedication of our team throughout the launch of Digs and reinforces our mission to elevate the potato category through innovation, quality and consistency. We're excited by the momentum this brings and are proud to be part of such a collaborative and forward-thinking industry."
"For Tasty Little Digs, and Big! Digs that made its first debut, being a first-time exhibitor was all about visibility—getting out there, showcasing the look and feel of the brand and making connections," Yeager said. "The energy and feedback we received validated everything we set out to do."
The show provided an opportunity for the team to establish connections within the produce community. Interactions with retailers and other growers at the show resulted in discussions and potential partnerships that may contribute to future expansion and collaboration as the brand grows in the coming months.
For more information:
Dave Yeager
Plant Grow Harvest
Tel: +1 (678) 270-8910
[email protected]
www.eatdigs.com
http://www.pghfarm.com/