California Giant Berry Farms provided an update on its current blueberry season, with strong volumes now arriving from Peru. This harvest is a key part of the company's year-round supply strategy, ensuring consistent availability of high-quality fruit.
The Peruvian blueberry season is now underway, with strong volumes expected to last through the end of the year. Conventional blueberry volumes are anticipated to reach their peak from week 43 to 49, offering a robust supply for the remainder of the year. Organic volumes from the region are forecasted to be steady and consistent throughout this same period.
© California Giant Berry FarmsYoumans says the company is providing a year-round supply of blueberries from Peru and other regions.
This strong supply from Peru will be complemented by harvests from other key growing regions, including Chile and Mexico, further strengthening the company's ability to provide a seamless, continuous supply of fresh blueberries.
"We're extremely pleased with the start of our Peruvian blueberry season and the strong volumes we are seeing," says Tim Youmans, vice president of sales at California Giant Berry Farms. "Our focus remains on providing a year-round supply of high-quality blueberries, and the ongoing harvests from Peru, complemented by other regions, allow us to maintain excellent availability for our retail and foodservice partners."
To ensure optimum quality, the company's quality control process is rigorous. It ships directly from its Peruvian grower locations to its distribution sites, as well as its Santa Maria blueberry packing facility that features a state-of-the-art Unitec sorting line. This technology sorts blueberries for color, firmness, size, and other quality indicators, ensuring that only high-quality berries are packaged into each clamshell.
This strong supply outlook from Peru aligns with the growing consumer appetite for blueberries, as highlighted by Nielsen data showing double-digit growth in dollar sales and pounds compared to the previous year. To support this growth and drive further consumer engagement, California Giant is dedicated to providing customized retail support and actively utilizes Instacart marketing and robust consumer marketing campaigns.
For more information:
Kelley Sablan
California Giant Berry Farms
Tel: +1(831) 786-7467 Ext. 267
[email protected]
www.calgiant.com
