Japan is a market of interest for blueberry producers, known for high-net-worth consumers who value quality and long-term supply relationships. In 2024, Japan imported 1,895 metric tons of blueberries worth about US$25 million. The market is concentrated among a few key suppliers, mostly from the Americas.
The main suppliers are Mexico, the United States, and Chile, with smaller volumes arriving from Canada, the United Kingdom, the United Arab Emirates, New Zealand, and China.
Country breakdown
Mexico was the leading supplier in 2024, accounting for 59.75% of imports. Sales totaled nearly US$15 million, supported by shipments during low-production windows in other origins. The United States ranked second with 21.26% of the market and sales just above US$5 million. Its role in the Japanese market is linked to geographic proximity and trade agreements.
Chile held third place with 14.74%, equal to US$3.6 million in sales. The country's position is reinforced by counter-seasonal supply and efficient maritime logistics. Canada supplied 2.5% of imports, a limited share explained by its restricted production volume and possible targeting of quality niches. The United Kingdom had a marginal role, possibly through re-exports or small premium volumes.
Other contributors included the United Arab Emirates, which showed an unusual share that may be linked to re-export activities from logistics hubs. New Zealand provided limited volumes, although its counter-seasonal position is favorable. China maintained only a symbolic presence, restricted by phytosanitary barriers.
Japan's blueberry market remains concentrated in a few suppliers, with Mexico, the United States, and Chile accounting for more than 95% of import volumes.
Source: Blueberries Consulting
