Berry Fresh celebrates its 20th anniversary this year. After its beginnings as a blueberry importer, the company has evolved into a grower and marketer of premium blueberries, raspberries, and blackberries, and now operates farms in the U.S., Mexico, Chile, Peru, and, most recently, Morocco.
As the company looks back over its history, it sees evolution rooted in its core belief that innovation drives the category. With exclusive varietal programs and a focus on high-quality genetics, Berry Fresh is building on successes like its Sweet Karoline® blackberries, which have been well received by retailers and consumers thanks to their sweetness and consistent quality.
"Our growth has always been grounded in a simple mission: grow premium genetics, deliver superior flavor, and support our customers with top-tier service," said Jyoti Bhogal, vice president of sales & marketing. "As we celebrate 20 years, we also celebrate our roots—grower-led, customer-focused, and innovation-driven."
© Berry Fresh"Twenty years ago, we started with blueberries and big ambitions," added Bhogal.
The company's success over the past two decades is also attributed to its team. From the field to the office, the company prides itself on fostering an entrepreneurial culture that adapts fast and stays nimble in an ever-changing industry. This mindset helps Berry Fresh pivot, innovate, and grow.
"Our people are our greatest asset," said Bhogal. "Their passion, creativity, and willingness to innovate have enabled us to grow—even in challenging markets—without losing sight of the values that define us."
As the company enters its third decade, it remains committed to flavor, customer service, and innovation.
"Twenty years ago, we started with blueberries and big ambitions," added Bhogal. "Today, we're poised to bring the best berries to more consumers than ever—thanks to our customers, our team, and every person who's believed in what we're building."
With IFPA's Global Produce & Floral Show on the horizon, along with some product and variety launches throughout the rest of the year and 2026, the company is primed for continued growth in this next decade.
For more information:
Berry Fresh
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www.berryfresh.com
