Australia's carrot category is experiencing a fresh new twist with the rise of Snackables. "This is our naturally bred, truly unique variety of carrots that's taking the healthy snacking world by storm," said Ben Meadows, Category Manager at Harvest Moon.
"Unlike conventional 'baby carrots", which are typically large carrots mechanically milled down and treated with preservatives to maintain shelf life, Snackables are 100% whole food. Grown naturally to a smaller size, they contain no additives and require no processing. Just one ingredient: carrot."
© Harvest Moon
The real baby carrot
What sets Snackables apart is their naturally petite size. They take 76 days to grow, just like traditional carrots, but thanks to a special variety trait, they mature into their small shape, their tips naturally blunting off as they reach full maturity.
"This makes Snackables the only true baby carrot on Australian shelves, and that size doesn't come at the expense of flavour or nutrition. With a satisfyingly crunchy bite, juicy texture, and naturally sweet taste, Snackables are packed with all the vitamins and minerals nature intended, no compromises, no shortcuts."
Whole food, whole convenience
"As Australian consumers become more health-conscious, the demand for convenient, whole food snacks is growing rapidly. Snackables carrots are ticking every box; they're nutritious, portable, and versatile. Pop them into lunchboxes, add them to entertaining platters, or roast them for a delicious side dish. However you snack, Snackables fit right in."
© Harvest Moon
A growing favourite
"The proof is in the produce. Snackables have quickly become the second-largest carrot product in the Australian supermarket carrot category. Health-conscious shoppers are choosing them over processed, sugary, or salty snack alternatives. Why? Because Snackables make healthy snacking effortless. Just grab and go."
Hort Innovation Exporter of the Year
Harvest Moon Australia was recently awarded Hort Innovation Exporter of the Year 2025.
For more information:
Ben Meadows
Harvest Moon
Tel: +61 3 9742 1806
[email protected]
www.harvestmoon.com.au
