The application of elevated tariffs on U.S. cherries by China has resulted in decreased prices within the Vietnamese market. Supermarkets and fruit retailers in Vietnam have reported increased interest in these cherries, pricing them at approximately VND299,000 per kilogram (US$11.75). Some major retail chains have launched promotions, pricing cherries as low as VND189,000 (US$7.43), reflecting a reduction from last year's figures.
In contrast to previous years that favored Chilean imports, online stores and supermarkets have shifted towards U.S.-sourced cherries. WinCommerce's WinMart chain is promoting cherries at VND299,000 per kilogram (US$11.75) until July 23, marking a VND160,000 (US$6.29) reduction from the original price. MM Mega Market offers cherries at VND189,000 (US$7.43) and notes heightened demand, with a 140% increase compared to last year.
The Vietnam Fruit and Vegetable Association highlighted a 43% year-on-year growth in cherry imports for 2025. As U.S. import tariffs decrease, further competitive pricing is anticipated.
The U.S. Department of Agriculture attributes a projected 8% rise in sweet cherry output, reaching an estimated 383,000 tons in 2024, to favorable weather conditions. Despite the temporary suspension of additional tariffs by China, the prevailing tax rate restricts the U.S.'s competitive edge against Chile in China, which benefits from trade agreements.
Vietnam is concurrently in talks with the U.S. about reducing tariffs on American imports to zero. The 2023 adjustment by China prompted U.S. cherry exporters to redirect efforts to markets such as Vietnam, South Korea, and Japan. In June and July, the U.S. saw a 10–15% decline in wholesale cherry prices from the previous year.
Source: VNExpress
