The 2025 edition of The Mexico Conference, organized by the International Fresh Produce Association (IFPA), concluded successfully in Guadalajara, establishing itself as one of the key gatherings for the fresh produce and floral industry in Latin America.
For three days, the Hard Rock Hotel welcomed IFPA members, sponsors, exhibitors, growers, buyers, exporters, media partners, and agribusiness leaders from Mexico, the United States, Canada, and more.
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Some of the attendees at The Mexico Conference 2025.
One of the event's highlights was the business matchmaking sessions, which generated more than 150 effective meetings between producers and buyers, confirming the event's value as a commercial platform.
The educational sessions and panels delivered content for the sector's current challenges, addressing topics such as North American trade, sustainability, food safety, and demand creation. They also offered practical tools for decision-making and strategy development in the fresh produce industry.
The exhibition area offered a showcase of innovation, high-quality products, and specialized services. Exhibitors from different regions shared their offerings with a strong spirit of collaboration and commitment to industry growth.
"Every year, The Mexico Conference exceeds expectations," said Ines Massallach, CMO at Imalinx Mexico, member of the IFPA Mexico Council. "What we experienced this year—on top of record participation and a great diversity of exhibitors ready to provide solutions for the industry—was an unmatched content program, expert panelists who delivered powerful lessons to attendees, and an atmosphere of curiosity, innovation, and camaraderie."
© IFPA
L-R: Ron Lemaire, Alfredo Diaz, and Dante Galeazzi speaking on a panel.
"It is an honor for me to have been invited to this event, and an even greater honor to do so in my own country. I congratulate all the organizers and IFPA for their outstanding work in promoting our industry through high-quality events like the one we were part of," said Carlos Bon, vice president of sales, Divine Flavor.
"Thank you to the IFPA team for hosting such a forward-thinking event. The energy, collaboration, and commitment to growth in our industry continue to inspire," said Ron Lemaire, president, Canadian Produce Marketing Association. "It was a pleasure to join Dante Galeazzi and Alfredo Diaz on the panel as we explored the evolving landscape of trade, consumer demand, and market opportunities throughout North America. Grateful for their insights and collaboration during a truly engaging discussion."
The Mexico Conference 2025 demonstrated that this event is more than just a schedule of activities—it is a meeting point that strengthens the entire value chain. The relationships established, knowledge shared, and opportunities generated reflect the industry's commitment to continued progress.
IFPA thanks all attendees, partners, and sponsors for their participation and support. The organization is already preparing for the 2026 edition, with dates to be announced soon.
For more information:
Ashley Sempowski
International Fresh Produce Association
[email protected]
https://www.freshproduce.com/
