Registration is now open for SWIPE 2026, and the fresh produce industry is gearing up for a powerful start to the new year, with the event moving to new timing in January 2026.
The Southwest International Produce Expo or SWIPE, hosted by the Fresh Produce Association of the Americas (FPAA), returns to Tucson, AZ, January 22-24, 2026.
© FPAALooking back at last year's SWIPE.
"The heart of SWIPE is the fresh produce industry. From the show floor to the golf course to the networking events, the event offers endless opportunities to get involved, make connections, and grow your business," says Lance Jungmeyer, FPAA president. "With SWIPE's new timing in January, this meeting is not only more convenient, it offers a great, sunny escape from the winter doldrums."
With networking, education, and a showcase of the freshest innovations in produce, the event brings together those in the business in a unique setting.
© FPAA
Next year's event will move to January.
Highlights for 2026 include:
- 56th Annual Desert Golf Classic – A tradition where industry professionals connect and conduct business in a relaxed, outdoor setting.
- Exhibit Hall Showcases – Featuring innovative products, leading brands, and interactive activations designed to highlight the best in fresh produce.
- Educational Sessions – Presentations and expert-led discussions address the most relevant challenges and opportunities in the industry today.
Sponsorship and exhibitor opportunities are now open and space fills quickly.
Click here to find out more.
For more information:
Lance Jungmeyer
Fresh Produce Association of the Americas
[email protected]
www.freshfrommexico.com
