Agrovision announced the appointment of Jim Trahanas as chief technology officer (CTO). With over 16 years of experience leading technology teams and driving global engineering and analytics transformations, Trahanas will lead the expansion of the company's technology strategy, harnessing data, computer vision, autonomy, and predictive analytics to deliver a premium consumer experience, increase predictability, and drive efficiencies. His focus will be on leveraging the company's data to drive insights, create operational agility, and fuel continued global expansion.
Trahanas joins Agrovision from McKinsey & Company, where he served as associate partner and CTO for the firm's chemicals & agriculture practice. During his tenure with the firm, he led large-scale technology transformations across Fortune 100 companies, overseeing more than 500 engineers, data scientists, and product teams to drive over $1 billion in impact. He also worked closely with early-stage AgTech companies, shaping growth strategies and evaluating cutting-edge robotics, analytics, and software products for private equity clients.
"Technology is reshaping the fresh food category, and we are at the forefront of that transformation," said Steve Magami, co-founder and CEO of Agrovision. "As we scale our operations and expand our retail partnerships, Jim's leadership in analytics and automation will allow us to continue delivering consistent, high-quality superfruits to customers everywhere. His expertise will be key in optimizing the end-to-end consumer experience—from harvest to store shelves—ensuring we remain a trusted leader in premium snacking."
Jim Trahanas
"The company has built an incredible foundation, integrating technology at every step to create a smarter, more responsive food system," added Trahanas. "I'm excited to bring my experience, spanning multiple technology domains, to further scale its technical capabilities across predictive analytics, automation, and digital infrastructure. The potential to unlock new insights from our data and turn them into industry-leading innovations is immense, and I look forward to working with the team to accelerate this next phase of growth."
Over the past year, Agrovision has marked milestones, including reaching unicorn status, acquiring Chile's ZurGroup to expand into premium cherries, securing a $400 million credit facility to support expansion and innovation, and growing its superfruit portfolio across Latin America, Asia, and the U.S.
For more information:
Agrovision
Tel: +1 (424) 777-1770
[email protected]
www.agrovisioncorp.com
