Rockit will once again be partnering with Universal and DreamWorks Animation on Kung Fu Panda 4 this year. The campaign has kicked off in Greater China, Hong Kong, Taiwan and Malaysia in key retailers across these markets, in-line with new season fruit arriving in stores. It will launch in other markets including Indonesia, Singapore, Vietnam and the Middle East over the coming months. This product will be customised in local language and a unique Kung Fu Panda design across each market.
"This is our biggest global partnership to date, engaging the full Rockit consumer base both in-store and online over 15 months in markets. This follows successful brand partnerships with Pokémon, the Minions and Pac Man in China over the last three years, and Sky Brown, Special Olympics and The Tiny Chef in USA," explains Julian Smith, General Manager Global Marketing.
The global, omni-channel campaign will include in-store activations, special Kung Fu Panda packaging on Rockit™ apple packs, digital and social activity, events, promotions and merchandise.
"We are really excited that up to 10 percent of our 2024 crop will be packed in Kung Fu Panda packs. This will help drive demand for record volumes of Rockit apples arriving in our global markets, in what is set to be our strongest season yet. All markets launching our Kung Fu Panda campaign are within our current distribution network."
"DreamWorks Animation's Kung Fu Panda stands out as one of the world's leading branded properties, which enables us to reach millions of new consumers who are looking for fun, engaging brands that the entire family can enjoy. Through our strong brand partnerships, we're able to deliver cut through marketing activity that grabs consumer attention from the outset, while encouraging them to try something new, do something different and Rockit every day."
For more information:
Anna Murray
Rockit
Tel: +64 6 974 2802
[email protected]
www.rockitapple.com/