The supply of broccoli crowns continues to be fairly abundant in California. “With this rain that came through California, that’s kind of lightened up a bit this week but people seem to still have plenty of inventory here,” says Jay Angulo of Baloian Farms. That rain held off harvesting of broccoli halting supplies for a day or two, though quality looks to be intact.
The available supply looks to be similar to this time last year. “Broccoli is a pretty hardy item. A lot of people have demand for it though in certain years, it’s not as popular as others,” says Angulo, adding that along with California production, there is also industry production in Mexico currently.
Angulo says broccoli, like cauliflower, goes through a roller coaster with demand.
Softer demand and pricing
That said, demand this year is on the lighter side and pricing is also fairly softened. “It’s in that low teen area--not quite single digits,” Angulo says. He says broccoli, like cauliflower, goes through a roller coaster with demand. “If one’s up, then one’s down though at the moment, both of them are down. That happens sometimes so it’s not a totally unique situation.”
Looking ahead, supply should stay fairly steady. “We’re hoping pricing comes up but it’s hard to predict,” says Angulo, adding that Baloian Farms also has Brussels sprouts, romaine, romaine hearts, spinach and leafy greens in production right now.