D'Arrigo Bros. Co. of California proudly culminates its year-long reflection of legacy with a commemoration of its 100th anniversary. As D'Arrigo Bros. Co., of California honors this anniversary milestone, its roots can be traced back even further to 1907, when Andrea D’Arrigo arrived from Sicily to Boston.
"We wanted to share our history with the world, reflecting on the pivotal moments that have shaped us over the past 100 years," said John D'Arrigo, president, CEO, and chairman of the Board of the company’s year-long social media campaign celebrating the year.
D'Arrigo CA's president, CEO and chairman of the board, John D'Arrigo embraced his father, Andy D'Arrigo during the 100th Anniversary Broccoli Rabe Feed celebration.
In addition to the digital celebration, D'Arrigo Bros. Co., of California hosted the 61st Annual Broccoli Rabe Feed on May 19, 2023, at its headquarters in Spreckels.
"This year's Broccoli Rabe Feed was extra special as we also celebrated our 100th year anniversary as a family of companies. It was a joyful occasion to share our accomplishments, express gratitude to those who have supported us and look forward to the next chapter of our journey,” said John D’Arrigo.
In 1923, Andrea and his brother Stefano formed a partnership that laid the foundation for the D'Arrigo Brothers Company. Recognizing the demand for fresh produce, they pioneered the growing/shipping of broccoli from California to the East Coast in 1925.
Broccoli rabe in the "Andy Boy" pink label.
The "Andy Boy" pink label was trademarked in 1927. D’Arrigo Brothers was the first company to brand fresh vegetables, introducing the concept of labeling and packaging for produce. This visionary approach earned them recognition in a 1951 Harvard study as the pioneers of branded fresh vegetables.
The company expanded into multiple districts and states in 1946, and the D’Arrigo Brothers partnership was incorporated into two companies, D’Arrigo Bros. Co., of Massachusetts and D’Arrigo Bros. Co., of California. Shortly after, D’Arrigo Bros. Co., of New York was established in 1948.
After the death of Andrea and Stefano, Stefano's son, Andy D’Arrigo, assumed the presidency of D’Arrigo Bros. Co., of California in 1965. Soon thereafter, he initiated the company's seed development program, introducing "broccoli rabe" and "sweet anise." The company achieved proprietary patents on these varieties in 1993.
In 2006, D'Arrigo Bros. Co., of California built a state-of-the-art cooling and shipping facility in Spreckels, and in 2008, the office headquarters were established adjacent to the facility. Today, D'Arrigo Bros. Co., of California, under John D'Arrigo, Andy's son, produces fresh produce on over 40,000 crop acres across California, Arizona and Mexico.