Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

Tight availability for North American strawberries

Strawberry supply is tight right now in North America. “We have been picking out of the northern regions such as Salinas-Watsonville and Santa Maria but that’s coming to an end and we’re planting for next spring,” says Trent Etchandy with GEM Pack Berries.

A newly planted strawberry field in Santa Maria for spring and summer 2024 production.

At the same time, strawberry production is ramping up in the southern growing region, specifically Oxnard with Irvine starting in the next month or so. Central Mexico is also trending upwards, though it isn’t fully underway. “We’re in this transition between the north and south so that’s why the supply is very limited,” he adds. Volume in the South is anticipated to pick up mid-end December. The Oxnard region did start on time.

Mexico’s strawberries
However in Mexico, central Mexico’s production began in November--last month’s Hurricane Otis has put the crop slightly behind. The crop from this region will continue through March.

Right: Trent Etchandy

Notably, strawberry quality is being closely monitored due to the windy conditions and potential rain as of November in Oxnard. “The winds don’t particularly slow down production but it does cause bruising and damage to fruit so then we have to be more cautious while picking and there’s less going into our packs,” says Etchandy.

Meanwhile, on the other side of the country, Florida will also start its strawberry production later this month but we will not see any major volume until mid-December.

An Oxnard strawberry field that GEM-Pack is currently picking out of.

On demand for strawberries, it’s strong which is typical for this time of year and exceeding supply as berries have become a year-round staple in the produce department. “Gem-Pack’s purchase of Well Pict Berries this past summer will boost our supply once seasonal transitions smooth out. We are excited to offer the well-established Well-Pict brand beside Gem-Pack’s own label,” says Etchandy.

For more information:
Michelle Deleissegues
Gem-Pack Berries, LLC
Tel: +1 (831) 320-8181
[email protected]