Westfalia Avocado new season launched in India

Westfalia Fruit India is delighted to announce the arrival of the first avocado container of the season from Tanzania and parallel, the first air shipments to India from Westfalia Fruit Peru have been received, marking the beginning of another strong and exciting season, for 2023.

“We started marketing avocados directly in India from 2022 and the first year was focused on establishing direct contacts with all major retailers and setting up the distribution network. Westfalia Fruit India has appointed three national distributors – Work In Business Pvt Ltd, NGK Trading & Sam Berry Exotics Pvt Ltd. Working closely with the distributors, Westfalia Fruit India has established a very deep market penetration not just within the large metros, but also other Tier-1 & Tier-2 cities and the focus for this year is to make Westfalia Fruit avocados available in over 100 cities and towns across India. Within the first year of commercial operations, Westfalia Fruit India has established itself as the market leader and largest importer of avocados in India.” mentioned Mr GVK Naidu, Director – Westfalia Fruit India and MD of Sam Agri group, the Indian JV partners of Westfalia.

Zac Bard, Director – Westfalia Fruit India added “We are also establishing the first avocado ripening unit in Mumbai with the focus on offering ripe and ready to eat avocados to retail and food service customers. With the Indian market quickly adapting to e-commerce and quick commerce deliveries, we aim to bring ready to eat avocados directly to consumers providing a far improved and a consistent experience. Westfalia Fruit India works closely with all major offline and online retailers across India promoting awareness and driving consumption of avocados.”

2023 also marks the first year of commercial harvest of Indian grown Hass avocados and with over 500 acres of commercial avocado plantations that we aim to achieve by the end of this year. Westfalia Fruit India is excellently placed to offer avocados consistently from multiple origins all year round.

Westfalia Fruit India is pioneering growing, importing and marketing of avocados in India with fully integrated operations and the largest geographical footprint. This is just the beginning of our avocado journey in India, in the next few years avocados is forecast to become part of the everyday diet with the 'super-fruit' being readily available and easily accessible.

For more information:
Ajay TG
Westfalia Fruit India
T: +91 70326 56796
E: ajay.tg@westfaliafruit.com


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