It was a difficult start to the South Australian cherry season due to the weather, which resulted in a late start and much reduced volumes.
"Most of the SA growers are wrapping up the season with the Tasmanian cherries now servicing the domestic market," explains Penny Reidy, SA Produce Market, Marketing Manager.
Penny with Tony Ceravolo at Ashton Cherry Orchard
"A few growers will still be picking for the next couple of weeks which is quite unusual in SA. Typically our growers like to get the bulk of supply off the trees before Christmas."
Most growers are wrapping up picking now in SA, however consumers will still find them available on shelves for a few more weeks.
Tony Ceravolo - Ashton Cherry Orchard
"Most consumers want cherries for Christmas so we have had to redirect our marketing efforts to encourage cherry consumption throughout summer," said Penny.
For more information
Penny Reidy
SA Produce Markets
Tel: +61 8 8349 4493
[email protected]
www.saproducemarket.com.au
