Envy™ apples will kick off the 2022 holiday season with significant momentum thanks to a comprehensive marketing campaign designed to drive consumer trials, stimulate repeat purchases and inspire expanded usage occasions.
For the third consecutive year, Envy is partnering with Hallmark Channel’s “Countdown to Christmas,” the network’s annual celebration of original holiday films. The popularity of this around-the-clock holiday programming has catapulted Hallmark Channel to the top of the ratings, making it the most-watched entertainment cable network in Q4 among Women 25-54 for six straight years and among Households and Total Viewers for five years in a row.*
Via the app, users can peruse a selection of new apple recipes, including one for the Envy Apple Custard Sponge Trifle (above).
“The holiday season is a perfect time for Envy apples to be associated with the special moments in our lives,” says Cecilia Flores Paez, T&G Global head of marketing for North America. “Our collaboration with Hallmark Channel helps shoppers make an emotional connection to Envy as they gain inspiration for integrating it into their holiday traditions. We invite retailers to contact their sales agents for point-of-sale material and display contest opportunities.”
According to Nielsen, Envy is a year-round bestseller that especially enjoys the spotlight during the holiday season.
The Very Merry Giveaway offers fans a chance to win daily prizes.
The brand will highlight new recipes as part of the promotion. The recipes will appear in Hallmark Channel’s “Countdown to Christmas” Movie Checklist App, an app used by holiday film fanatics to plan their movie-watching schedules. Users will be able to peruse a selection of recipes with the option to click through to add Envy and other ingredients to their shopping cart.
The apple’s flavor, texture and versatility are also on display with the brand sponsoring the network’s Very Merry Giveaway. This offers fans a chance to win daily prizes. In 2021, the sweepstakes received 148 million+ page views and more than 76 million entries. Envy’s 12-piece cast-iron fondue party set will be awarded to six winners.
Envy sales will also benefit from investments in digital advertising, YouTube pre-roll advertising and PR efforts that will generate awareness by reaching an estimated 250 million+ impressions during Q4 2022.
Envy apple 2-lb holiday pouch bags, display bins and point-of-sale material promote the sponsorship with eye-catching graphics. A QR code on the pack takes shoppers here where they can enter for prizes, find recipes and locate where to buy Envy.
Envy is marketed by Oppy, CMI Orchards and Rainier Fruit Co.
* Nielsen, Total U.S., Apple Category, L 52 weeks
For more information:
Cecilia Flores Paez:
T&G
Tel: +1 (310) 291-5583
Cecilia.FloresPaez@tandg.global
https://tandg.global/