Wonderful® Pistachios announced a partnership with gaming organization Panda Global as an Official Snack of the Panda Cup, the first North American Super Smash Bros.™ circuit to be officially licensed by Nintendo. Wonderful Pistachios will also be the title sponsor of the “Wonderful Pistachios Last Chance Qualifier” on December 15 at the Los Angeles Convention Center.
The qualifier is a day-long event that is free and open to the public. Attendees can enjoy an activation booth while sampling No Shells pistachios which are available in Roasted & Salted, Honey Roasted, Chili Roasted, Smoky Barbecue and Sea Salt & Vinegar flavors.
Wonderful Pistachios announced a partnership with gaming organization Panda Global as an Official Snack of the Panda Cup.
“The Super Smash Bros. franchise and family-centric nature of Nintendo make the opportunity to be a part of this Panda Cup a natural fit,” said Diana Salsa, associate vice-president of marketing, Wonderful Pistachios. “Panda Global is providing us with an amazing opportunity in competitive gaming to share our snack nuts with new audiences on multiple touch points throughout the circuit.”
Wonderful Pistachios will also serve as the Analyst Desk sponsor for its Last Chance Qualifier and the Panda Cup Finale, taking place December 16-18 and offers a $100,000 prize pool for the winners. In addition to the in-person events, the qualifying rounds and finale will be broadcast on Twitch, where viewers will see Wonderful Pistachios ad spots featuring the disgruntled No Shells mascot, Sheldon the tortoise.
Attendees can enjoy an activation booth while sampling No Shells pistachios.
The Panda Cup follows Panda Global’s partnership with video game company Nintendo, enabling it to host licensed tournament circuits for Super Smash Bros.
“We're very excited that Wonderful Pistachios is joining the Panda Cup to celebrate our community and help us take things to the next level," said Alan Bunney, CEO of Panda Global.
According to a report by MRI Simmons, 47 million U.S. adults are e-sports fans with more than 80 percent of fans reporting that they eat or drink while watching competitive gaming.