Strella launches automated quality management platform for retailers

Strella, a freshness management company that builds technology to predict produce maturity has announced the launch of its automated quality management platform for retailers.

To date, Strella has worked predominantly with apple and pear suppliers utilizing proprietary sensing technology to predict shelf life and optimize inventory management. For nearly four years, they have worked with the largest US apple and pear suppliers to make maturity-based inventory decisions. They’ve monitored nearly two billion pieces of fruit since 2019.

“There is a lack of data around produce quality that results in unnecessary shrink and worsened customer experience on the store shelf. We use shelf-life data to help retailers make better decisions in their supply chain,” says Katherine Sizov, CEO.

In work with national retailers, Strella’s AQM platform reduced store shrink in apples by 51% and improved quality and consumer experience by 5x, resulting in millions of dollars in bottom and top line improvement.

“Our solution is easy to implement and requires no operational overhead or coatings to dramatically improve the most important element in produce – quality” says Jay Jordan, COO.

Strella’s AQM platform is currently available for apples, pears and bananas.

For more information: 
Shehbaz Singh
Tel: +1 805 332 6670

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