Asda is introducing a significant new program in partnership with Apeel Sciences which will introduce citrus fruits and avocados with plant-based protection in 150 stores to increase shelf life and prevent food waste. It will be the first time this technology has been used on this scale in the UK.
Apeel’s plant-based protection is made from the same materials found in peels, seeds and pulp and its aim is to slow down the spoiling process. It works by sealing moisture in and keeping oxygen out so that quality and freshness can be maintained for longer, giving customers longer to enjoy their produce and thus helping to prevent food waste.
Asda is partnering with Apeel Sciences to introduce citrus fruits and avocados with plant-based protection in c150 stores.
Globally, food waste is a significant contributor to climate change, accounting for eight percent of total greenhouse gas emissions (GHG). In the UK alone, food waste is responsible for an estimated 36 million tonnes of GHG emissions every year, according to WRAP. The food waste that Asda hopes to avoid in partnership with Apeel will help the supermarket move towards its target of cutting waste by 50 percent by 2030.
“We are always looking for ways to improve the shelf life of our products and make it easier for customers to make more sustainable food choices whilst making their money go further,” said Dominic Edwards, Asda senior director. “We are really excited to work with Apeel by bringing the great work they’ve been doing globally to our UK customers. During this program, we will learn more about the benefits of longer-lasting produce for our customers, and we look forward to seeing what further developments this could lead to in the future.”
“Asda is obsessed with helping their customers’ budgets stretch farther,” said James Rogers, Apeel CEO. “Now with the availability of longer-lasting produce, Asda has opened a new dimension of value for shoppers. When shoppers have more time with their food, more of what they buy gets eaten instead of thrown away. How often does saving money help save the planet? It’s happening every day at Asda.”
For more information:
Nadia Jamshidi
Apeel
Tel: +1 (408) 859-6052
[email protected]
www.apeel.com
