March 8 marks International Women’s Day, and the month of March is celebrated as International Women’s month—all in an effort to promote the equality of women. This year the theme is #eachforequal, whereby an equal world is an enabled world.
In support of this, Whole Foods Market will be celebrating women with their Women Makers Raising the Bar campaign, a movement highlighting the accomplishments of notable women makers. This year, Frieda’s Specialty Produce will be a focal point in the produce department as a Female First for being a female-led trailblazing company that has introduced over 200 fresh produce items to the U.S. since 1962.
“We’re proud to feature Frieda’s products in our stores during our Women Makers Raising the Bar campaign this month,” said Erik Brown, Produce Executive Leader. “Frieda’s is a women-owned company that our customers have come to know and love, and we are excited to celebrate their high-quality produce.”
Nationwide, the chain will promote a large selection of both bulk and packaged specialty produce, including dragon fruit, kiwano, mandarinquats, jackfruit and much more. In total, 14 items will be showcased.
“We are thrilled to be celebrating our women-owned, women-led culture with one of our top clients,” says Alex Berkley, Frieda’s sales director. “It’s magical when our story and values are completely intertwined with the DNA of those that we service.”
For more information:
Sadie Carpenter
Frieda's
Tel: +1 (714) 733-7664
Email: [email protected]
www.friedas.com
