The remarkable concept of broccoli coffee was developed in Australia by Commonwealth Scientific and Industrial Research Organization and Hort Innovation. "With a rising trend in healthy eating across the board, Australian growers are always looking at ways to diversify their products and cut waste while meeting consumer demand," said Hort Innovation chief executive John Lloyd in a press release. "Research shows the average Australian is still not eating the recommended daily intake of vegetables a day, and options such as broccoli powder will help address this."
Broccoli coffee is basically just regular old coffee, with a few heaping spoonful’s of broccoli powder stirred in. This broccoli Powder is basically a dehydrated powder made from the heads of the vegetable that are considered to be too ugly to be sold in markets or grocery stores for further selling.
Basically the vegetable that would remain unused is processed and ground into powder where they find new life as a dietary supplement. Just two tablespoons of the powder contain the entire nutritive punch of a whole serving of the actual vegetable.
Source: masala.com