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Countering threat from Drakes Foodland

Metcash closer to locking down South Australia after customer revolt

Grocery wholesaler Metcash has locked down the bulk of its business in South Australia, bringing it a step closer to seeing off a threat from a rival supply chain.

The company said on Monday it had signed a binding agreement with the governing body for independent Foodland retailers in South Australia, which includes the form of new 10-year wholesale supply agreements out of its proposed new distribution centre in the state.

The agreement comes after one of its largest customers, Drakes Foodland, ended its relationship with Metcash in May and said it would start sourcing its own groceries directly and open its own distribution centre.

Losing the Drakes account started a sell-off that caused Metcash shares to lose about a fifth of their value, and contributed to Metcash slashing the value of its supermarket business by about a third in a $352 million write-down. It also raised fears among investors that other Metcash customers could jump ship to Drakes' rival supply chain.

According to smh.com.au, Metcash said that with the agreement revealed Monday - which depends on it signing a lease for a new distribution centre before December 21 - most of its sales in the state were now locked down.
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