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DAMCO launches ‘Twill’
Maersk rolls out digital freight forwarding platform in India
DAMCO, part of A.P. Moller-Maersk and a provider of end-to-end supply chain management services, has announced the launch of its new digital freight forwarding service into India. The new online platform, Twill, provides greater control of shipments by offering instant price quotes and booking, transparency and tracking services, simplified paperwork and proactive customer care.
“The shipping and logistics industry today is filled with emails, phone calls and document-heavy processes which can lead to huge delays in getting quotes, a lack of flexibility to change routes mid-shipment, and a lack of transparency for customers in pricing, location data, and issue resolution,” explains Twill’s CEO Troels Stovring. “Twill, like the name suggests, is like a tightly woven fabric that consolidates different strands of the supply chain together to make shipping simple.”
The indirect costs of Indian trade accrued from unreliable transport services and regulatory delays are as high as 38-47% of the total logistics cost which can be reduced by 8-10% by digitization in the industry. This will eventually boost India’s competitiveness and contribute additional revenues of up to $5.5 billion annually.
As described in an article on maritimeprofessional.com, Twill resonates with the ‘Digital India’ initiative supported by the Indian government. It intends to enable the following aspects of the logistical process: easy booking, track & trace, centralized paperwork and 24/7 customer care.
