Also: plans to cover 30% of Ukraine’s juice market
T.B.Fruit to invest €5 million in mandarin processing
According to him, mandarin juice produced in Georgia will be bottled in Ukraine under the trademark ‘Galicia’. Approximately 35-40% of T.B.Fruit’s business is concentrated in Ukraine.
In a concordant press release, T.B.Fruit unveiled plans to cover 30% of Ukraine’s juice market.
As one of the largest processors of fruits and berries in Ukraine, the group plans to occupy at least 30% of the Ukrainian juice market, said Barschovsky. “Our plan is to occupy at least 30% of the Ukrainian juice market. I have all the opportunities for this,” he said in an interview. According to Barschovsky, T.B.Fruit is currently present in the market of concentrates and in the expensive segment of 100% juices. But at the same time, the company plans to enter the market with cheaper products.
“Concerning concentrates, we occupy 23-25% of the European market and 8-11% of the world’s market. Regarding juices, in the Ukrainian market, 'Galicia' is positioned in the expensive segment (100% natural juices), and this is 20% of the Ukrainian juice market. Our products account for 60-70%. We are now entering the market with a new product in the cheap category. This is the new trademark Svitanok, which is already on sale,” the founder of T.B.Fruit said.
T.B.Fruit Group owns eight juice concentrate plants in Ukraine, Moldova and Poland. It produces freshly squeezed juice under the Galicia trademark in Ukraine.
