At the Summer Fancy Food Show that was held in New York this week, Italian juice company Oranfrizer launched its Mongibello blood orange juice. This Not From Concentrate (NFC) juice is made in Italy and exported from the slopes of the Etna volcano, providing consumers with a speciality of the Mediterranean diet. Three varieties of blood oranges are used in Mongibello; Tarocco, Moro and Sanguinello.
“We export 100% Italian product,” says Nello Alba, CEO with Oranfrizer. “We produce 100% natural fruits and NFC juices, ours are authentic and unaltered flavours. We do not take away and not add anything to our fresh products. We strive hard to follow every step of the production process and guarantee high quality product in full respect to nature.”
Citrus groves in Sicily
For over 50 years, Oranfrizer has been growing blood oranges in Sicily, Italy. Mongibello juice is produced exclusively for the US market. The name was inspired by the Etna volcano and expresses a strong liaison between the exported flavor and its origin. Oranfrizer’s citrus groves are located in the Piana di Catania, a region surmounted by this extraordinary erupting volcano. The fields in this region are very fertile and all fruit crops benefit from a mild and unique micro-climate.
Mongibello juice was one of three nominated products within the Beverage category of the ITALIAN FOOD AWARD USA 2017 and it’s one of the flavours of the Freshness from Europe Project that aims to promote and expand the consumption of Italian fruit on other continents.
Contact:
Egle Zapparrata
Oranfrizer
Tel +39 095 7937111
