Aldi is going big in Australia with a huge expansion which plans to open 25 new stores a year on the east coast and spend at least half a billion dollars smartening up its ageing fleet, amid warnings it must innovate to arrest slowing sales growth and survive the supermarket price war.
Analysts suggest Aldi will spend as much as $3 million a store to refresh its ageing outlets in Sydney, Melbourne and Brisbane.
The new layout features a larger fresh component as well as an expanded health range as Aldi pushes to secure a bigger proportion of the grocery spend in Australia.
“Following years of strong share gains, the rate of gains at Aldi has slowed,” Analyst Ben Gilbert said.
“Aldi is finding it increasingly hard to gain new main shoppers from competitors.
“We believe the key to gaining further share is contingent on Aldi’s store rollout … and east coast refurbishments to improve the fresh offer.”
source: businessinsider.com.au
