Air route to Middle East boosts Australian fruit & veg exports
Despite this the airline is reducing the number of direct flights per week from seven to five in October.
The increase in exports has been driven by fresh fruit, vegetables, wine and other products. To capitalize on this, the Australian Produce Collective, is about to begin selling premium fresh fruit and vegetables in the United Arab Emirates this month under its Fresh Please brand in supermarkets.
CEO Craig Katz said airfreight from Adelaide with Emirates Airlines enabled fresh fruit and vegetables to be on the supermarket shelves in the Middle East within 48 hours of being picked.
However, he said the additional cost involved meant that educating consumers about the premium nature and health benefits of fresh produce from Australia was vital.
source: indaily.com.au
