New productivity manager appointed at Just Avocados
Just Avocados managing director Andrew Darling says Erica's appointment is an exciting development for the Just Avocados business and will be of great benefit to their growers.
"We have a focus on adding value to our growers and Erica's appointment is a significant milestone. I believe that our growers have a great opportunity to engage with her to discuss and develop strategies for increasing the productivity of their orchards."
Her most recent experience was managing the production on a 175ha avocado operation in South Africa.
She was also responsible for the yearly 20-40ha expansion of the orchard, market and customer compliance, and harvesting to integrate with overseas markets to ensure optimum profitability.
Erica explained the plans she hopes to accomplish, stating:
"I will work with our growers to ensure their orchards are as productive and profitable as possible. I look forward to meeting all our growers and sharing my passion for an exciting crop that is growing significantly worldwide."
"I want our growers to have information and advice on the best regimes with regards to specific nutrition practices and pruning techniques as this will have a big impact on their productivity, but I am here to provide support to the growers on all aspects of orchard management."
source: nzherald.co.nz
