This weekend, beginning 1 July, will see the reopening of McDonald's flagship restaurant in Singapore, with a new gourmet salad bar. The restaurant occupies the original East Coast Park McDonald's outlet which was in operation for 30 years until it closed for refurbishment in 2012.
McDonald's Singapore's forays into the gourmet food market began early last year with the "Create Your Taste" burgers which allowed customers to build their own burgers with what the chain bills as "gourmet ingredients." The salad bar concept is however not new to Asia, as it was first introduced in Hong Kong back in December.
Operating on the same concept as "Create Your Taste," McDonald's Singapore's first salad bar will have three basic salad choices: Asian, Caesar and Classic Green. Customers will also have the option of customising their salads from the 10 ingredients found in all three basic salads.
Next to the newly installed salad bar is McCafe. The Marine Cove outlet's McCafe will also now have soups, gourmet sandwiches and sweet treats such as Affogato and Belgian waffles served with soft serve, gula melaka (palm sugar) syrup and avocado.
Eager to make its flagship more than just a restaurant, McDonald's Singapore's has installed a range of family-friendly interactive features.
These include a shadow wall where customers walking past will have their shadows transformed into McDonaldland characters, VR headsets that lend viewers a 360 virtual tour and wireless charging stations.
