Bonduelle aim to be the "referent in "well living" through vegetable products" and to help them achieve this they have launched their Food Truck: "Crazy about vegetables", which offers consumers healthy meals, cooked fresh that day with Bonduelle products.
In line with the various tests carried out by the Group in recent months, this new sales experience reinforces the desire to go and meet its consumers. Bonduelle will thus propose balanced menus based on vegetables, cooked on site the very same day. 100% pleasure full meals To offer gourmet, healthy and filling dishes, all at an affordable price, is the challenge of the Bonduelle Food Truck.
From €7.5 to €12, the "Crazy about vegetables" food truck offers different formulas (main meal, starter/main meal, with or without dessert, with or without beverage). The dishes are cooked on site, the same day and are made with Bonduelle products. The menu is reviewed each week to vary the pleasures.
To make people eat more vegetables is another aim of this new Food Truck. With gourmet and simple recipes, Bonduelle wants to show that vegetables can truly be a source of culinary inspiration every single day!
Being tested for a few months now, in the Lille area, this concept could be rolled out in the long run in other regions.
Source: bonduelle.com
