Florette, a company devoted to the production and distribution of fresh packaged salads, has renewed its image and expanded its product portfolio, as reported by the company in a statement.
The change has already been applied to the entire range of Florette salads, giving even greater visibility to the products, which is the most important element. It also applies to the rest of the catalogue, which includes complete salads, vegetables, sauces and toppings.
Florette has 'painted' its new bags with the green of the crops and the blue from the sky, which ensures for a fresh and natural image, more consistent with the product. The logo has also changed, bringing a touch of modernity influenced by the urban world to which the company daily delivers the freshest, freshly-picked salads.
Furthermore, the gourmet salad range grows with the addition of Gourmet First Sprouts, consisting of eight different varieties of tender salad sprouts with the most special flavours: spinach, red lollo, arugula, red chard, red sap, green Batavia, red Batavia and tatsoi.
Florette Ibérica, which originated from the Navarre company Vega Mayor, founded in 1988, has five production plants across Spain, in Milagro (Navarra), Noblejas (Toledo), Iniesta (Cuenca), Torre Pacheco (Murcia) and Ingenio (Canary Islands).
Source: Yahoo finanzas
