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Chiquita Fruit Bar chain to expand in the Middle East

The Fresh Fruits Company, specialised in the import and export of fresh agricultural products to and from the Middle East, announced the expansion of its Chiquita Fruit Bar chain across the United Arab Emirates.

The company's announcement took place in the context of the 20th edition of one of the world's largest exhibitions for food and hospitality, Gulfood 2015, which closed on 12 February with the participation of nearly 2,500 companies.

Over the next five years, the firm plans to open 50 new Chiquita Fruit Bar branches in the Middle East; a new concept designed to provide fresh fruit juices on demand, as well as other cold drinks made with fresh fruit.

CEO Reza Mansouri said: "We currently have 25 Chiquita Fruit Bar branches in Germany, the Netherlands, Italy, the Czech Republic, Kuwait and the UAE. We aim to continue expanding in the Middle East and North Africa as an exceptional alternative for people interested in healthy food."

Mansouri also stated that his company is able to supply the market with fresh products carefully selected directly at the source. The drinks on offer at Chiquita Fruit Bars contain no preservatives, dyes or any other artificial ingredients.


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