The chain plans to purchase goods directly from growers, thereby skipping over intermediaries and reducing vegetable prices. The agreement establishes Super-Sol's commitment to purchasing produce at fixed prices, preventing fluctuations in consumer prices. "We believe that, as a result of this agreement, consumer prices will remain stable or even drop, but never increase," said the director of Super-Sol.
Super-Sol's move will allow the chain to prepare for the expected new Government measure intended to regulate fruit and vegetable sales, which will determine the maximum-margin retail chains will be able to obtain on any type of produce.
The bill in question will apply to a variety of fruits and vegetables, including tomatoes, cucumbers, peppers, onions, cabbage, aubergines, melons, watermelons, courgettes, potatoes, peaches, nectarines, bananas, apples, pears, avocados and grapes. Chain stores and greengrocers will have to publish the price at which they purchased from growers, making clear the difference between that and its final price.
