North America Edition
AMT Fruit, part of the Munoz Group and one of the UK’s leading citrus specialists, have introduced to the market a new variety of clementine, named Octubrina. The fruit has a deep orange colour, is easy to peel and seedless when grown in isolation.
The variety, which is to be sold exclusively to Tesco stores, will replace the early season offerings of Marisol and Arrufatina.
“It is fantastic to see these new varieties hitting the shelves and providing a difference for our customers. A lot of time and investment goes into developing them and we know there are many more great developments on the way," stated Tesco GFS buyer Freddie Hancock.
The variety has been developed in conjunction with the AMC Group’s leading varietal development programme Citrus Genesis and is one of a number of products set to be launched through the AMT Tesco partnership.
“We are delighted to be launching the Octubrina variety to the UK market this
week. This new variety offers an upgrade for customers in both taste and
appearance at an important time of year as we run in to the full flow of the
traditional Spanish citrus season," added AMT’s Head of Technical, Naomi Pendleton
Octubrina is available from mid October.
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