Research shows:
Sound of an apple's crunch plays large part in enjoyment of it
Another scholarly study, from 1998, looked at the apple preferences of British and Danish consumers. It found that there was a universal dislike of apples whose texture had gone mealy or powdery with age, as often happens when a Cox is kept too long in the fruit bowl. No one likes a floury apple. It not only tastes disappointing, it sounds wrong.
A booming, crisp bite is a guarantee against mealiness. Almost all of the big-name supermarket apples now are bred for never-fail year-round crispness: Braeburn, Jazz, Pink Lady. Such an apple will never frustrate you like a powdery Cox. But it may never thrill you much, either.
Source: telegraph.co.uk
