The company has been selling citrus fruit for 5-6 years, with an annual growth of 10-15%. The same percentage was achieved for peaches and nectarines. Apricots are growing too, so much so that "we are working on new packaging designs for 2014."
Because of its constant will to invest both in Italy and abroad, currently the company is producing over 20% of the table grapes in demand in its reference market.
In addition, it checks every phase of the production process in every branch, also the ones abroad in Morocco, Egypt, Greece and Turkey. The produce is immediately stored in refrigerated chambers that blast chill it to guarantee its freshness and safeness.
The high-quality of each lot is guaranteed by the fact that all producers hold the GlobalGAP certification and the compliance certifications as issued by qualified laboratories.
The main sales channels are European and domestic retailers. "We also started exporting to US, Canada and other countries in the Middle East and South America 3-4 years ago." As regards prices, this year they have been 10-15% lower than 2012/13.
Competition depends on the product - Spain is a competitor as regards citrus fruit, whereas Greece as well as Spain are competitors for seedless table grapes.
"The fact that we have expanded in the last few years meant we could invest in new equipment such as modern processing/packaging lines and cold storage units and another 14,000 sq m plant will be ready in 2015."
Orchidea Frutta has also recently contributed to the creation of a series of ten short TV episodes during which various specialists of the sector will stress the importance of eating healthy food combined with the right lifestyle.
The meetings are part of the events section of the "Come Stiamo? programme, organised together with the most important specialist and hospitals of the area. More info are available at:
Contacts:
Orchidea Frutta S.r.l.
Via Zara 41
70018 Rutigliano (BA)
Tel.: (+39) 080 4761003
Fax: (+39) 080 4768541
Email: [email protected]
Web: www.orchideafrutta.it
