Avocados from Mexico partners up for winning breakfast promotion
With avocados outpacing growth trends for other fruit and reporting double-digit volume growth across all regions, this partnership aims to leverage consumer interest in avocados. By encouraging shoppers to add Avocados from Mexico, Cholula® Hot Sauce, and eggs to their morning game plan, retailers can increase basket ring all month long.
Your Morning Dream Team promotion runs from March 3, 2014 – March 31, 2014. A national FSI offers consumers 1 dozen eggs FREE (up to $1.99 value) with the purchase of (3) Avocados from Mexico and 1 bottle of Cholula® Hot Sauce. Along with the FSI coupon, a consumer sweepstakes at AvocadoAllStars.com engages shoppers with the opportunity to win one of (4) $2,000 grocery gift cards.
Retailers should contact their Avocados From Mexico regional director to create a Morning Dream Team display in their produce departments. Avocados from Mexico display contests will be offered to any participating retailer with big prizes awarded for creativity.
For more information:
Abby Culin
Ketchum
Tel: +1 415-984-6261
Email: [email protected]
